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Females Rocking the Tech-World Under 35 – Prerna Pant

Next
in our special feature series on females under 35 years old who are already
making their mark in the tech space. We speak to Prerna Pant, who is a graduate
from King’s College in London, UK. She is a 30 year old first-time entrepreneur
who is the General Manager of Circus Social based in Singapore, the company is
a social intelligence platform that offers enterprises insights on its
audience.

TS: Tell us from the beginning what inspired you to get
started?

PP:
“We
don’t get a chance to do that many things, and everyone should be really
excellent. Because this is our life. Life is brief, and then you die, you know?
And we’ve all chosen to do this with our lives. So it better be damn good. It
better be worth it.”
Steve Jobs.

I believe that you never find a time that all
the ducks will be in a row, but when you see that they are close enough, you
must recognize it as a sign and then take a plunge – and then swim the hardest
you’ve ever swam, through the deepest waters you’ve ever experienced, and try
and catch every single wave that comes your way.

What was amazing for me for having co-founders I
trust and believe in completely, and a family that supports me unconditionally.

TS:
What pain point does your product/service meet? Why do you think it addresses
the market?

PP: We were marketers in past lives. And we
still are in our present day. We have worked in-house and with agencies. Hence,
both the products we have today were conceived and have been built as a result
of frustrations we were facing ourselves, as were our clients.

For
20/Twenty,
we understood the limitations of the current tools presently available to
marketers – So we built a platform that gave you 360 access to your brand and
competitors, from the perspective of a marketer to use himself.

Audience
Maps,
that was just officially launched on
17
th February 2016, is the first-time that clients and agencies can
have access to how 1.59 billion Facebook users are engaging with your brand,
understand the ‘real’ demographics of your audience – and then make decisions
for first-time ever with authentic user data.

TS:
Name one biggest challenge you’ve faced as an entrepreneur.

PP:
Secretly- I think we want to do everything, so the hardest thing for me
was definitely making the decision to pivot from being a tech solutions company
to being purely marketing intelligence and data analytics. We pivoted
completely once we joined the SPH Plug & Play Accelerator program- so it
was a great platform for us to concentrate on our product- and really bring it
to life. But we also felt like we were letting a part of us go – and that was
tough.

TS:
Name one greatest satisfaction you’ve had.

PP: I think seeing your platform come to life,
grow, fall, get up, adapt, change, start scaling, receive praise – it’s all
like watching your ‘offspring’ of sorts- you take everything personally- and
you watch each step with love, concern and pride, all at the same time.

TS: Do you think
it makes any difference in your entrepreneurship journey as a female?
Elaborate.

PP: I’m a believer that you need balance in any partnership. What was
wonderful for us in particular is that we bring together different skills and
experience – essential ingredients for the perfect ‘Circus’. It also helps that
we can all offer perspective – and even though I may be a little outnumbered –
doesn’t mean it all doesn’t balance out in the end us females in the
entrepreneurship world- we fight a little harder…!

TS: If you can time travel, what would you have done
differently? Name 2 things.

PP: In terms of work and Circus Social – I would
keep everything the same. It’s the choices I made through the years that have
brought me to where I am today- and I am proud of them.

But personally – I would have made sure I had an
hour of ‘me – time’ – come rain or shine. Having a discipline to stay healthy,
stress-free and zen really pays off on the tougher days – because we never
really remember the easy ones anyway.

TS:
In one sentence tell us what you would like to see in the year 2030.

PP: World travel at the click of a button, delicious food with no
calories, a house on a beach , where it snowed in the winter, and of course –
data analytics provided by Circus Social to everyone who needed it!

Look
out for our one-on-one series with two other female entrepreneurs: Krystal Choo of Wander and Cheryl Yeoh.

By Jason Tan / March 3, 2016 01:38PM
GMT+8 Singapore

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