Singapore, 20 June 2023 – I-PROMO, a subsidiary under the Kingsmen’s Group, has signed a Memorandum of Understanding (MoU) with TechStorm, Asia’s leading and fastest-growing eSports, tech and Web3 media network, to launch a series of regional eSports festivals and events across the Asia Pacific.
This first-of-its-kind collaboration reflects the two partners’ shared ambition to leverage their respective expertise to boost the development of esports in the region.
Under this partnership, TechStorm will leverage its extensive media network and media platforms across multiple markets in Southeast Asia, to bring events and insights to a wider audience. TechStorm is currently distributed across 71 million on streaming and 15 million over subscriber homes in Asia Pacific.
As an award-winning events management organization with over 20 years of experience and a network across 21 cities, I-PROMO will tap into its expertise in events planning and management, to create rich brand and user experiences for its audience.
David Tay, Executive Director of I-PROMO says: “TechStorm’s media network and audience outreach is impressive, with their focus demographic that touches the world’s most up trending subject matters of esports, cutting edge innovations, millennial finance and web 3. These hit the bullseye with our portfolio of stakeholders seeking quality audience, enterprise stakeholders and consumers across multiple countries in this region. I-PROMO is an award-winning events management organization with over 20 years’ track record. We have very deep networks across 18 cities and we’re ecstatic to take this collaboration forward with activation pipelines in the works.’’
“Southeast Asia is home to a vast population exceeding 700 million people, of which 58% are aged below 35 years old. The region is also the world’s fourth largest economy exceeding US$4 trillion in terms of Gross Domestic Product (GDP). This translates to huge business opportunities for brands and enterprises, targeting this youthful demographic, who has a passion in esports, cosplay, and pop culture. Signing this inaugural MoU with I-PROMO is an exciting first step for us in the right direction to bring a truly integrated O-2-O (On-screen to on-ground) experience,” comments Debbie Lee, Founder & CEO of TechStorm.
About I-PROMO Pte Ltd
I-PROMO is an integrated conference & exhibitions agency specializing in trade, corporate & signature events for our clients in the Asia Pacific regions. Our unique strength lies in creating rich brand experiences and executing unconventional ideas with expertise to meet our clients’ marketing objectives.
As a member of the Kingsmen Group and offices across the Asia Pacific region, our project teams are equipped with knowledge and skills from diverse disciplines which include marketing communications, design, project management, and interior fit-outs. With proven marketing strategies and a strong regional network, we have consistently delivered results beyond our clients’ expectations.
TechStorm is Asia’s largest and fastest-growing media distribution platform that celebrates the region’s rising stars in esports, gaming and tech innovations; available across 33 countries, we showcase a compelling line-up of the best-in-class, first-run and high-quality exclusive entertainment targeting the masses, esports spectator audience, millennials, GenZs and young families. Its scaled-up, multi-platform distribution has reached over 100 premium partner platforms in Southeast Asia and Asia Pacific. TechStorm has reached a multi-territory footprint community of esports, gaming and tech enthusiasts in Asia and is currently distributed across 71 million mobile OTT subscribers and over 15 million subscriber households.