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If I Have A Billion Dollars …

This is the question that we posed to our featured
female entrepreneurs in keeping up with the annual International Women’s Day
that falls on the 8
th of March. Namely, Playmoolah’s co-founder Audrey
Tan, Wander’s founder Krystal Choo and the co-founder of JobsCentral Huang


Audrey Tan, Co-Founder of Playmoolah pictured here with her team.


into a male dominated industry is never easy especially with an industry like
technology. However, that did not stop these tenacious women to push their
limits to be where they are today.


Krystal Choo, Founder of Wander.


caught up with our featured inspiring women and spoke to them regarding their
challenges unique to women in the tech industry, the billion dollar question and
the sacrifices they have made to attain the success they have today.


Huang Shao-Ning, Co-Founder of JobsCentral.


challenges are unique to women techno-preneurs?

AT: At the beginning of our careers, it was
quite intimidating to be in conferences and boardrooms full of men, but as
we continued, we learned to hold our ground. I think the challenge is in
finding your voice and being fully confident of it.

KC: Admittedly we shake things up a bit. I think being a
woman in tech today is a huge advantage; it’s atypical so you get more
attention, which helps your business. However, people love labels and these
stick. When a man is fired up, he’s
as a woman, you’re
– which reads as unstable.
But I think that actually works as a great filter to figure out who you don’t
want to work with – judgemental, small thinkers who will drag you down.

SN: The perception that if you cannot code, you are not a
tech business person.

would you do to improve the technology entrepreneurial scene in Singapore if
you have a billion dollars?

AT: We’re actually very interested in building resilience in
different forms for Singapore, and we’ll turn the financial capital into living
and intellectual capital, such as creating sustainable food sources for the
community, especially in places with limited access to food. We will use what’s
left to give scholarships to aspiring young change makers and inventors to be
mentored in the industry, and start applying themselves to work on some of the
biggest problems in the world.

KC: Tech is
ubiquitous – this is the new lifestyle – and the scene can only be more robust
with a change in education. We need a new education structure that focuses on
analytical, personal and creative skills while leveraging our extensively
available knowledge. Education can only change when corporations hire away from
paper qualifications. So I’d use the money to incentivise
corporations to alter hiring processes, by taking the financial risk out of
training and onboarding candidates with aptitude.

SN: I would have
all school tucks hops or bookshops run by students so that they have an
appreciation of business.

was your biggest sacrifice made to run your start-up?

AT: Like all entrepreneurs, we sacrifice
sleep, time and the opportunity to have a “stable, well-paying” job ,
but we are very grateful to have the opportunity to make a difference in the
world the best way we know how and are very happy doing so.

KC: Building a startup is a big privilege and
responsibility. So it’s always on my mind. This means I have no personal life,
and it can get lonely. It’s not the challenges that are hard. It’s the wins –
when everyone on Facebook likes it but you’re getting ice-cream for one. That’s

SN: I can’t remember much about my two older boys when
they were (growing from) babies (to) toddlers. 🙁



By Geralyne Kaye Ong / March 05, 2015 9.45AM GMT+8


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