Singapore, 6 th April 2015: The world’s largest consumer technology and entrepreneurship media platform Tech Storm; joins forces with Nanyang Technological University-NTUitive Pte Ltd (a wholly-owned subsidiary company of Nanyang Technological University) on a technology license agreement giving Tech Storm access to NTU’s proprietary automatic content recognition (ACR) technology.
Tech Storm is the first licensee in Singapore to adopt NTU’s proprietary technology which detects connected mobile devices and delivers pre-embedded content to the users to better enhance their content engagement and depth of interaction. “We are pleased to have partnered with Tech Storm to co-develop and successfully commercialise this innovation from NTU”, said David Toh, Director and CTO of NTUitive Pte Ltd, the commercialization arm of NTU.
“This partnership is the first of many to come for Tech Storm as we enrich our content interaction with our viewers across all screens and mobile devices. Our viewers’ fast paced lifestyle and their desire to get to the multiple sources of infotainment speedily demand more of us as a media platform to help them do that and more. Partnering with NTU has always been our top choice and a testimony of Tech Storm’s commitment to champion innovation with ecosystem partners’’, comments Debbie Lee, Founder of Tech Storm.
The ACR technology was developed and perfected by Assistant Professor Yonggang Wen and his team at School of Computer Engineering, NTU. It allows mobile users to recognize content on larger screens and simultaneously pull companion content to mobile devices associated with the viewers. The invention outperforms competing technologies in a few fronts, including recognition capacity, resistance to ambient noise and other physical impairments.
The licensed technology will be embedded on Tech Storm’s original production titled Storm Bytes premiering its maiden episode on Playmoolah a Singapore based financial literacy start-up. Sitting In Pictures Pte Ltd, an award-winning production company is commissioned to produce Storm Bytes hosted by celebrity Erin Lim a Los Angeles talent and Benjamin Kheng a Singapore artiste.
The network announced its appointment of Lee Lup Yuen as its Technology Advisor commencing immediately, Lup Yuen was formerly the Chief Technology Officer of Singapore Telecommunications’ (Singtel) L!feLabs the innovation and partnership arm of Singtel based in Singapore. “I am very happy to join the Tech Storm team to share my passion for consumer technology with the rest of the world. Together, we will demystify the lingos in technology for consumers to appreciate the value and benefits of new technology infotainment. We are dedicated to supporting start-ups in their quest to reach consumers to promote their innovation that makes a positive impact on consumers’ day-to-day lives”, said Lup Yuen.
About Tech Storm:
Tech Storm, set to be the world’s largest consumer media destination that brings global audiences closer to technology, innovation and entrepreneurship stories, broadcasting in HD - Tech Storm inspires and delights audiences with award-winning reality shows and engaging TV series across broadcast, on demand, online and mobile screens. The platform is owned by TechTV Network Pte. Ltd. with its operating headquarters in Singapore. For more information please visit www.techstorm.tv
For Media Enquiries:
10 ANSON ROAD #10-11