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Add Some Colour To Your Black Friday With The Best Deals & Entertainment

The Friday we’ve all been waiting for. From tech gadgets and gaming products to lifestyle brands that create value for you – we’ve hand-picked some pretty neat products to make sure you’re getting the perfect steals. With this guide, you’re sure to shop more and spend less. Let the spree begin!  


  1.  SONY 

In conjunction with the upcoming Black Friday sales, Sony will be having an island-wide promotion (online and in-stores) from 25 November till 30 November 2021. If you had your eye on a shiny new Sony, here’s your chance to snag them while they’re on promotion.  

Image credit: SONY

Compact, lightweight and portable, take the best sound with you wherever you go. XB23 EXTRA BASS™ Portable Wireless Speaker going for SG$129 (U.P. SG$179)

Image credit: SONY

WH-1000XM4 headphones blend our most advanced noise cancelling with exceptional sound quality and a range of smart features for an unrivalled listening experience. 

Going for SG$379 (U.P. SG$499)

Image credit: SONY

This 3.1ch Dolby Atmos®/ DTS:X™ sound bar couples powerful, immersive surround sound with crystal clear dialogue. Going for SG$799 (U.P. $899) 

Image credit: SONY

KD-55X80J E51 – X80J | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV). Going for SG$1,549 (U.P. SG$1,899) 

Online shoppers who shop at the Sony Store on Lazada and Shopee will stand a chance to win storewide vouchers from 26 to 29 November 2021. Further discounts are also redeemable upon meeting the minimum spend criteria stated below.

  • Spend $150 to get $11 off your total purchase
  • Spend $400 to get $30 off your total purchase
  • Spend $650 to get $60 off your total purchase

In addition to this, do keep a lookout for the storewide flash sale happening on 26 November between 12am – 2am. It’s worth the wait!

  1.  AMAZON

Amazon is getting holiday shopping off to an early start by continuing its season of deep savings with thousands of Black Friday deals across multiple categories from brands including Apple, Fitbit, Philips, Lenovo, Ju.Ju.Be, Instant Pot, LEGO, Disney, Skin Inc, Sonos and more. From November 26 to 29, shoppers can find great gifts for themselves and loved ones, at amazing prices ahead of the holiday hustle on Amazon.sg. In addition, Prime members can enjoy unlimited, free local and international delivery with no minimum spend on eligible orders till December 31, 2021.

Shop from brands such as Apple with up to 15% off or Bose headphones & speakers with up to 40% off.

Image credit: AMAZON

Enjoy 40% off on Bose Wireless Headphones 

Image credit: AMAZON

Enjoy 15% off on the 2021 Apple TV 4K (32GB, Latest Model)

Check out the upcoming deals and get ready to add to cart. 

Black Friday Deals Preview

The deals included below, and many more, are available on various dates and times between November 26 to 29 on Amazon.sg, while stocks last. Get your shopping and gift lists ready to snag incredible discounts!

Sitewide Promotions

From November 26 to 29:

  • New to Amazon.sg?
    • Get a S$10 Amazon.sg Gift Card on your first purchase from November 26 to 29, no min. spend required
    • Get S$10 off S$40 on your first App purchase
  • New to Amazon Fresh?
    • Get S$20 off min. spend S$70 on your first order with the promo code FRESH20
  • Specially for Prime members
    • 20% off Apple iPad Air in Space Grey, 64GB
    • S$150 off on newest Sonos Beam
    • SS$49 off Nintendo Switch Console OLED, currently at the lowest price in Singapore
    • Up to 35% off Fitbit
    • Up to 32% off Razer Gaming keyboards
    • Exclusive deals on Amazon Fresh across beer, wine & spirits, beauty, personal care & appliances, baby, toys and more
  • Bank Promotions:
    • Get a S$10 Amazon.sg Gift Card
      • when you spend S$150 or more on your DBS/POSB card on Amazon.sg.
      • when you spend S$100 or more on your GrabPay, OCBC or Standard Chartered Mastercard card on Amazon.sg.
  • Amazon.sg eGift Cards
    • Get a bonus S$5 eGift Card when you buy S$50 or more eGift Card in a single transaction.

Cross-category Promotions

From November 26 to 29, all customers can enjoy:

  • Buy 1 Get 1 on selected daily essentials (Grocery, Beer, Wine, Spirit, Household, Beauty, Pets Products, Baby Products and Personal Care & Toiletries)
  • Buy 1 Get 1 Free on hundreds of Electronics and Office products
  • S$20 off min. S$100 spend in Electronics, PC, Wireless & Home Entertainment
  • S$20 off min. S$80 spend across selected products under Toys
  • Up to 50% off on Baby & Toys
  • Up to 50% off Beauty, Health and Personal Care Appliances
  • Up to 40% off Home & Kitchen
  • Up to 40% off PC & Electronics
  • Up to 40% off Sports & Fashion
  • Up to 35% off on Beer, Wine & Spirits

Shop by Category

Keep a watch out for these limited-time deals dropping at various times between November 26 to 29:

Household, Kitchen, Home Improvement & Smart Home

  • 51% off Philips Viva Collection Kettle
  • 50% off Instant Vortex from Instant Pot
  • 42% off Roborock S7 White Robotic Vacuum Cleaner
  • 37% off Xiaomi MijiaAir Purifier
  • 28% off Smeg 50s Style Kettle in Black & 20% off Smeg Toaster
  • 26% off Philips Hue Indoor Lighting Luminaire
  • 20% off Dyson V10 Absolute Cyclone Vacuum Cleaner

Beauty, Health & Personal Care

  • 60% off Sukin Botanical Body Wash, 1L
  • 54% off Oral-B Genius 9000 Electric Toothbrush
  • 50% off Neutrogena Rainbath Shower and Bath Gel
  • 47% off Method Bath & Body Starter Brand Box
  • 45% off Bioderma Sensibio H20
  • 40% off L’Occitane Signature Holiday Advent Calendar
  • 36% off Omron Forehead Thermometer
  • 35% off Skin Inc Optimizer Voyage Tri-Light++
  • 35% off Bioderma Atoderm Huile De Douche
  • 19% off Philips Fresh Air Mask

PC, Gaming & Electronics

  • 54% off Lenovo ThinkPad X1 Extreme Gen 2., exclusive to Amazon Singapore
  • Up to 50% off selected Sennheiser headphones
  • 47% off Logitech Silent Plus Wireless Mouse
  • 40% off Seagate BarraCuda Internal Hard Drive 4TB
  • Up to 40% off Sony headphones and speakers
  • Up to 40% off on Fitbit and Garmin Fitness trackers
  • 38% off Jabra Elite Active Earbuds Amazon Edition
  • 32% off Samsung Galaxy S21+ 5G 256GB
  • Up to 20% off Aftershokz; Additional S$20 savings on min. spend of S$100
  • Up to 15% off on selected Apple products, with lowest prices on latest Airpods
  • 14% off Sonos One (Gen 2) Smart Speaker with Amazon Alexa Built-in
  • S$200 off on GoPro

Toys, Books & Baby

  • 60% off Ju.Ju.Be Be Cool Team Toki
  • 46% off Skip Hop Fun Pack
  • 45% off Graco 4Ever DLX 4 in 1 Car Seat
  • 40% off LEGO Classic Large Creative Brick Box & 20% Bouquet Flowers
  • 40% off VTech Kidizoom Smartwatch DX2
  • 40% off Marvel Avengers Titan Hero Series – Black Panther Action Figure
  • 32% off OXO TOT Infant Bath Tub
  • 35% off selected bestselling books

Beer, Wine, Spirts

  • 50% off Ruffino Prosecco DOC, 750ml
  • 40% off Buffalo Trace Bourbon, 700ml
  • 38% off Taittinger Brut Reserve Champagne, 750ml

Support Small Businesses at amazon.sg/smallbusinesses

  • Up to 66% off selected products from Keababies
  • 46% off Yvolution Strolly Compact Bike 3 & 40% off Yvolution My Buddy Wheels Rock’n’Roller
  • 40% off Click and Grow Smart Garden
  • 40% off LeapFrog Magic Adventures Globe
  • 40% off Snailax Massage Mat
  • 35% off eufy by Anker, HomeVac S11 Go, Cordless Stick-Vacuum Cleaner
  • 25% off Jomingo Beauty Value Gift Set
  • 20% off selected products from Hook Coffee

Amazon Fresh

  • S$50 off S$150 min. spend on selected items under Household, Baby and more
  • Up to 40% off on selected items under Beauty, Toys, Baby products and more
  • Buy 3 get 10% off on selected items under Groceries, Alcohol, Pets & Baby

T&Cs apply to all promotions.

Special: Win a Pair of Return Tickets to Seattle! 

On top of their incredible line up of deals this Black Friday, for the first time ever Amazon Singapore is giving shoppers the opportunity to win a pair of return tickets to Seattle – the city where it all began for Amazon in the USA. 26 pairs of flight tickets are up for grabs and to win, shoppers will have to make a purchase on Amazon.sg during the period of November 26 to 29, post a funny travel photo on Facebook or Instagram with the hashtags #BlackFridayAmazonSG #FlyMeToUSA and ensure that their post is made public. The contest runs from November 26 to December 3. T&Cs apply, head to Amazon.sg/FlyMeToUSAContest for more information.

  1.  HUAWEI 
Image credit: HUAWEI

Huawei is kicking off the holiday shopping season with its Black Friday and Cyber Monday Sale from 23 November 2021 through 29 November 2021. Shoppers can enjoy tech deals up to 38% off and daily vouchers exclusively on Huawei’s official online stores in Lazada and Shopee.

In addition to promotional prices and gift bundles with every purchase of selected Huawei products, customers can look forward to daily flash sales for additional savings on the Lazada and Shopee app over the weekend.

Image credit: HUAWEI

Huawei MatePad 

From now till 31 December 2021, Huawei will be bundling the MatePad tablet with free accessories including a Smart Magnetic Keyboard and/or M-Pencil for users to get the most out of their experience.

  1.  Hindenburg

Always dreamed of becoming a podcaster? Or creating your own radio or audiobook production? Whether in the studio, the home office, or the field, Hindenburg’s fully-featured suite automates the most repetitive and technical tasks so you can get professional, fully-specced audio, fast. Check out Hindenburg’s biggest sale ever!

Starting November 26, 2021 at 12:00 am (local time), Hindenburg will kick off Black Friday 2021 by offering the following annual subscription services:

Image credit: HINDENBURG
Image credit: HINDENBURG
  1.  Ridge Wallet
Image credit: RIDGE WALLET

The Ridge is holding a Black Friday site-wide sale. Enjoy 15% off using code FRIDAY15

The Ridge is a minimalist, RFID-blocking wallet. The main cardholder uses elastic to expand to hold up to 12 IDs and credit cards. The typical leather bi-fold gets packed with faded receipts and unnecessary cards, resembling something more like a suitcase rather than a wallet. The Ridge is minimalist without being limiting. It’s about carrying less but always having what you need.

Cash Strap: A thin and versatile elastic. Ideal for carrying: cash, ID’s, or RFID-enabled cards.

Money Clip: A traditional money clip made from spring steel. Ideal for carrying: cash, RFID-enabled cards, or business cards.


Riders Republic, the massively multiplayer open-world outdoor sports playground from Ubisoft Annecy, will offer a wide range of discounts on Xbox One, Xbox Series X|S, PlayStation®4, PlayStation®5, as well as Windows PC through the Ubisoft Store and the Epic Games Store.

Ubisoft is also offering Black Friday discounts on Far Cry 6, Just Dance 2022, Assassin’s Creed Valhalla, and more. Enjoy up to 30% off! 

Riders Republic discounts:

  • PC via Ubisoft Connect: From November 17th to December 2nd, 25 percent off of the Standard, Gold and Ultimate editions
  • PC via Epic Game Store: From November 21st to 30th, 25 percent off of the Standard, Gold and Ultimate editions
  • Xbox One and Xbox Series X|S: From November 19th to December 2nd, 30 percent off of the Standard edition and 20 percent off of the Gold and Ultimate editions
  • PlayStation 4 and PlayStation 5: From November 19th to 29th, 30 percent off of the Standard edition and 20 percent off of the Gold and Ultimate editions
  • PlayStation 4 and PlayStation 5 via Ubisoft Official Shop on Shopee Singapore and Malaysia: From November 25th to November 30th, 20 percent off the Freeride Edition

Disclaimer: Prices are subject to change by retailers without prior notice

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