Singapore, 8 July 2020 – TechStorm, the region’s fastest growing multimedia network on Asian Esports, tech innovations announced its latest hire of Adrian Tay as the network’s newly created role of Director for Marketing, Partnerships and Editorial.
In this new role, Tay will double hat to drive the network’s digital marketing growth and editorial content line-up to strengthen and complement the company’s accelerated scale across the region.
Tay is a seasoned digital content strategist, regional communications lead, with extensive digital newsroom management experience that includes the set up to management of multi-platform content and development teams. Together with his acute understanding of audience behaviour and analytics, Adrian has led and launched numerous award-winning websites and apps. He was previously Head of Singapore Press Holdings’ Digital Media Group (SPH), having led the editorial charge for the media power house’s premier award-winning digital content titles – AsiaOne, Stomp and SPH Razor, as well as BrandInsider the company’s content marketing arm. He was last with MindChamps PreSchool Limited as their Senior Director of Communications and Central Provident Fund (CPF) as their Senior Deputy Director, Digital and Social Media.
Tay graduated from Murdoch University in 1998 with a Bachelor of Economics where he majored in Economics and Communications Studies, he also holds a Master of Arts in Communications Studies from the University of South Australia.
“We are pleased to welcome Adrian on board our fast growing world-class leadership team together with our leadership team members who are formerly with Disney, Sony, Viacom in various roles; as we continue the unprecedented growth of TechStorm in this region. Adrian will drive the brand engagement, international partnerships and take-on strategic editorial direction of TechStorm’s content development growth path digitally,” says Debbie Lee, Founder & CEO of TechStorm.
“It’s an exciting time to be joining TechStorm with the network’s growth in the region under Debbie’s leadership and I look forward to leveraging my past experience as a digital editor and communications lead to contribute as the network looks at new areas of growth,” says Tay.
TechStorm reaches more than 37 million viewers in Asia, and is currently distributed across 25 million mobile OTT subscribers and more than 3.3 million subscriber households. TechStorm is available on Dialog TV Channel 62 in Sri Lanka, StarHub Channel 420 in Singapore, First Media Channel 333, Telkomsel’s MAXstream and Genflix OTT in Indonesia, Sky Cable Channel 212, Cignal Play OTT, SingMeng Telemedia Channel 251 in Cambodia and via OMI across 28 leading MSOs and provincial cable systems in the Philippines.
TechStorm is Asia’s fastest growing nextGen network that celebrates the region’s rising stars in Esports, gaming and tech inventions; made available across 20 countries in Asia Pacific. Its 24/7 nextGen network programmed in HD showcases a compelling line-up of the best in-class, first-run and high quality exclusive entertainment targeting mass, spectator Esports audience, millennial generation and families. TechStorm’s distribution is multi-platform, across more than 25 platform partners with the region’s biggest names in Esports and tech on its rapidly growing network. Its Asian original content series Storm Bytes is distributed on mobile streaming across multi countries on multiple platforms across the world.
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