LG TAKES IMMERSIVE GAMING NEXT-LEVEL WITH NEW ULTRAGEAR GAMING SPEAKER

LG Electronics (LG) announces its first-ever sound solution designed specifically for gamers. The LG UltraGear^TM Gaming  Speaker (model GP9) is the perfect companion to LG’s premium UltraGear^TM gaming  monitors, taking players deeper into the action with three-dimensional, game optimized sound. LG GP9 offers easy control, seamless compatibility with PCs and the  latest gaming consoles, with a stylish yet unobtrusive design to boot. 

LG UltraGear^TM Gaming Speaker is a key component of LG’s strategy to expand its Ul traGear^TM ecosystem with new innovations that take the gaming experience to exhilarat ing new heights. With the rapid growth of the gaming industry, the need for premium  gaming sound is rising as well. Leveraging its expertise in audio technology, LG’s first UltraGear^TM sound solution product incorporated actual insights from real gamers throughout the development process. The result is a superb sounding product that frees users from headphones, a key component of the gaming experience that gamers identified  as inconvenient and uncomfortable after marathon gaming sessions. 

The ideal choice for anyone seeking to elevate their gaming setup and experience next level immersion when playing the titles they love, the new speaker boasts LG’s  proprietary 3D Gaming Sound technology which incorporates a specially-designed HRTF (head-related transfer function) algorithm to tailor a game’s audio according to genre.  This results in users being able to experience stunningly detailed virtual surround sound complete with a realistic sense of space, position and directionality, all without a cumbersome headset.

Based on this innovative technology, the GP9 also features Game Genre Optimizer with two modes that can customize game audio to match what the user is playing. FPS Mode  allows first-person shooter game fans to hear the smallest of details, allowing them to  react even quicker to enemy stealthily closing in on their position. RTS Mode ramps up  the realism with genuine spatial sound that can immerse players in their favorite real-time  strategy (RTS), racing and all other games like never before. And thanks to support for  DTS Headphone:X, LG UltraGear^TM Gaming Speaker can provide convincing 7.1 virtual  surround sound when using headsets or earphones¹. 

The GP9 is a one-of-a-kind “voice chat” gaming speaker that allows users to  communicate with other players without the need for separate headsets or microphones.  The built-in mics utilize LG’s unique echo-cancellation algorithm which can distinguish  a user’s voice from game sounds and background noises. The advanced speaker can also  perform the role of the discrete sound card many PC gamers prefer. Not only does it allow  users to download professionally tuned EQ settings via a companion app, the speaker also  lets users share custom sound settings for specific games with other gamers.  

And because LG UltraGear^TM Gaming Speaker is Hi-Res Audio certified, gamers only get first-class sound quality when playing their favorite titles. With higher sampling rates,  Hi-Res Audio delivers a richer, more complete reproduction of original sound during  gameplay. The impressive performance of the GP9 is taken to the next level by a built-in Hi-Fi Quad DAC (ES9038PRO), an advanced technology typically found only in high end audio equipment. When connected to a PC, the speaker delivers the full benefit of  its Hi-Fi Quad DAC – premium sound that makes every game feel far more real. 

Every aspect of LG’s powerful yet space-saving speaker has been designed with gamers’  needs in mind. Its clean, all-in-one form factor is pleasing to the eye but won’t distract users when they’re battling it out for gaming supremacy. The GP9’s top-mounted control  buttons make it easy to change microphone, volume and sound modes on the fly. It even comes with customizable RGB lighting that can display 16.8 million different colors to create a more immersive environment and enhance the overall gaming experience. And  with a variety of connectivity options including optical cable and USB-C, the versatile  GP9 offers an easy way to connect to PCs and gaming consoles. Users can also opt to go  wireless and connect to laptops, tablets or smartphones via Bluetooth to enjoy the  speaker’s versatility and performance while listening to music or watching video content. 

The UltraGear^TM Gaming Speaker offers a unified, ultra-stylish aesthetic when paired  with one of LG’s lightning-fast UltraGear^TM gaming monitors as it’s designed to fit neatly  between the legs of the monitor’s stand. But the GP9 is designed to pair well with any  display, its “tactical” matte black finish and understated metallic elements looks great  next to any device in any room. 

The responsibly-manufactured speaker also highlights LG’s ongoing commitment to the  environment, having received Eco-Product certification from SGS Société Générale de  Surveillance SA of Switzerlan⁴. 

The LG UltraGear^TM Gaming Speaker is priced at S$699 and is now exclusively available on official LG Lazada, LG Shopee and KrisShop.