Ubisoft has announced a partnership with innovative Italian brand Prada to bring the iconic red stripe collection, Prada Linea Rossa, to Riders Republic’s outdoor sports playground.
From February 8, players will discover that sections of the Riders Ridge social hub are decorated with the colors of Prada Linea Rossa as they get immersed in a thematic experience. Blending influences drawn from the world of technical sportswear with streamlined silhouettes, Prada Linea Rossa redefines the idea of modern luxury, with a focus on technical detailing and new manufacturing possibilities. Dynamic, versatile and high-performance designs define a new urban uniform geared towards movement.
This collaboration will offer unique activities and cosmetics, including:
- A new event, Prada Beyond the Line: Playable solo or versus friends, this event is a creative new take of one of the most epic snow parks of the Republic and will allow players to use the Faction x Prada Linea Rossa skis, as well as the Riders Republic jumbo bike and new freestyle snowmobile for free.*
- An original in-game outfit designed exclusively by Prada for Riders Republic; players can unlock the outfit by competing in the Shackdaddy Bandits weekly challenges.
- A new Prada sponsor program, featuring new gear such as a bike, skis, snowboard and two additional original Prada outfits (available February 16).
‘‘We are excited to partner with such a creative company like Ubisoft to offer our own interpretation of the gaming world. Riders Republic is about outdoor sports and performance – the perfect match with the Linea Rossa collection and its DNA. Technology and innovation have always been a natural part of Prada, so we will continue to explore new scenarios whenever interesting opportunities for the brand arise to build original and authentic experiences.’’ said Lorenzo Bertelli, Prada Group Marketing Director & Head of Corporate Social Responsibility.
For the latest news on Riders Republic and all of Ubisoft’s games, please visit news.ubisoft.com
*The Freestyle Snowmobile will be available to Year Pass owners and as a standalone purchase starting on February 16
About Riders Republic
Developed by Ubisoft Annecy, Riders Republic™ invites players to a massive multiplayer playground where they can experience the thrill of extreme sports in the magnificent American National Parks. Players will connect, compete and slay tricks through an exciting range of sports such as biking, skiing, snowboarding, wing suiting and rocket wing suiting. Riders can squad up with or against friends in insane multiplayer modes including mass start races with more than 50 players on new gen, team PvP arena modes, trick competitions and online cups.
About Prada
Since 1913, Prada has been synonymous with cutting-edge style. Its intellectual universe combines concept, structure and image through codes that go beyond trends. Its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge conventions focusing on experimentation. The Prada brand is part of Prada Group, a global leader in the luxury goods industry, which owns the Miu Miu, Church’s and Car Shoe brands as well, and produces and distributes luxury leather goods, footwear and apparel.
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