Wendyverse welcomes you.
Wendy’s, international fast-food chain famous for their iconic square burgers, has opened its first virtual restaurant in the metaverse through a new partnership with Meta’s Horizon Worlds.
From April 2, Wendy’s fans and customers can tap into the new 3D-world by using their Quest 2 VR headset and walk through a virtual town that is entirely Wendy’s themed.
The Wendyverse Town Square Central features a virtual restaurant while the Buck BiscuitDome is a space to play online basketball with a Baconator sandwich instead of a basketball.
Wendyverse visitors will also be given coupons for a $1 Sausage or Bacon, Egg, & Cheese Biscuit to use IRL.
To access the Wendyverse, players must be based in the U.S. or Canada and be at least 18 or older. Users must download the free Horizon Worlds app before exploring the virtual Wendy’s world.
Responding to the yummy reality that the future of fast food is digital, many chains have doubled down on digital-only kiosks and creating menu item-based NFTs and meme coins. Chipotle entered the scene in October 2021 with a virtual reality store on Roblox, a website allowing users to create and share games with each other. The move was in conjunction with the chain’s 21st annual Boorito Halloween event. As well, just a few weeks ago, McDonald’s (MCD) – Get McDonald’s Corporation Report recently applied for ten metaverse-related patents that would allow it to sell food, promote NFTs and otherwise market the chain in this space.