Home / Tech & Startup News / Dallas Cowboys Partners With Blockchain.com

Dallas Cowboys Partners With Blockchain.com

The Dallas Cowboys have inked a long-term deal with Blockchain.com, officially becoming the first NFL team that’s sponsored by a cryptocurrency platform. The London-based crypto financial services company with be the exclusive digital asset partner for the NFL’s highest-valued team.

The announcement – calling it “a historic deal” – was made by Cowboys Owner, President and General Manager Jerry Jones and Blockchain.com Co-Founder and CEO Peter Smith at a press conference at the Cowboys headquarters at The Star in Frisco.

As the first-ever national pro sports deal for Blockchain.com, the agreement will include extensive branding, advertising, content and event opportunities. More specifically, the deal includes club space inside AT&T Stadium, rights to social/digital integrations, highly visible signage within the stadium bowl, as well as extensive TV, radio, and digital advertising. The partnership will also create ways for fans to quickly access Dallas Cowboys content and their Blockchain.com Wallet.

While fans will not yet be allowed to use cryptocurrency at AT&T Stadium, they will have the opportunity to earn exclusive fan experiences that include trips to away games and events hosted by players. As well, the teams will curate inclusive fan experiences with an upcoming “Block Party,” and an educational summit for interested fans to learn more about the digital assets space.

Crypto firm Blockchain.com is planning IPO as soon as this year

Cryptocurrency firms, which view sports fans as a receptive audience for digital currency, are quickly becoming big advertisers and sponsors of sports. For example, this year’s Super Bowl drew a U.S. TV audience of 101 million and featured ads by five crypto exchanges.

“We chose to partner with the Cowboys because they represent the most trusted brand in professional sports, they compete with a champion mindset, and believe in long-term partnerships,” said Blockchain.com CEO Peter Smith.

With more than 80 million customers in over 200 countries, Blockchain.com makes crypto easy to use with a powerful Wallet, lightning-fast Exchange, data-rich Explorer, and a bespoke Institutional Markets business. It has transacted more than $1.2 trillion on its platform to date.

Being the first into a new medium is not new to Jones. In 2018, the Cowboys became the first team to partner with a casino, joining forces with WinStar Casino and Resort in Thackerville, Oklahoma.

“Blockchain.com is one of the oldest and most trusted digital asset platforms in the world, has easy-to-use products and remains relentlessly focused on customers,” said Dallas Cowboys Owner, President and General Manager Jerry Jones. “They are bringing Wall Street to Main Street by making digital assets available to anyone, anywhere in the world – and that’s a touchdown for our millions of global fans. We take pride in being the first team in the NFL to sign an official cryptocurrency partnership, and are proud to venture into this innovative business with Blockchain.com.”

This long-term, exclusive partnership signals more crypto exposure to mainstream audiences. Content will be produced to help members of the organization, the team, and fan community to understand cryptocurrency and Web3, and the growing convergence between sports and tech verticals.

24 thoughts on “Dallas Cowboys Partners With Blockchain.com

  1. Wow, wonderful weblog layout! How long have you been blogging for?
    you made blogging look easy. The entire look of your web site
    is fantastic, as well as the content! You can see similar here e-commerce

  2. Hi there! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my
    blog to rank for some targeted keywords but I’m not seeing very good gains.
    If you know of any please share. Cheers! You can read similar
    art here: Dobry sklep

  3. Hey there! Do you know if they make any plugins to assist with SEO?
    I’m trying to get my site to rank for some targeted keywords but I’m
    not seeing very good gains. If you know of
    any please share. Kudos! I saw similar blog here: List of Backlinks

  4. Hey! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my site to rank for some
    targeted keywords but I’m not seeing very good success.

    If you know of any please share. Cheers! I saw similar blog here: AA List

  5. Hello! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying
    to get my site to rank for some targeted keywords but I’m not seeing very good success.
    If you know of any please share. Appreciate it! I saw similar blog here: Escape room

  6. I’ve been browsing on-line greater than 3 hours lately, but I never discovered any fascinating article like yours. It’s beautiful value enough for me. Personally, if all web owners and bloggers made good content material as you probably did, the web shall be much more useful than ever before!

  7. I was very pleased to uncover this website. I need to to thank you for your time for this particularly fantastic read!! I definitely savored every little bit of it and I have you saved as a favorite to check out new things on your web site.

  8. Howdy! Do you know if they make any plugins to help with
    Search Engine Optimization? I’m trying to get my website to rank
    for some targeted keywords but I’m not seeing very good gains.
    If you know of any please share. Kudos! You can read similar art
    here

  9. Spot on with this write-up, I truly believe this web site requirements considerably more consideration. I’ll probably be once more to learn far more, thank you for that info.

Leave a Reply

Your email address will not be published.

Theme developed by ThemeStash - Premium WP Themes and Websites